Is this the ‘hold your nose’ election? Record-breaking numbers set to vote tactically Author: Sabine McGinley, Posted on the 4th December 2019 Polling from BMG research for the Electoral Reform Society has revealed that a record-breaking 30% of the public plan to vote ‘tactically’ in the next General Election. Tactical voting occurs when voters choose the best-positioned party or candidate in order to keep out another party that they dislike… as opposed to actually voting for their preferred candidate. Research carried out by BMG revealed that in the upcoming election, only half (51%) of all the electorate are likely to vote for “the candidate or party they most prefer regardless of how likely they are to win”.